Grassroots Marketing for Authors and Publishers [Paperback]

Shel Horowitz

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(from the publisher)  Once you've written your book, the real work starts! Out of the 181, 189 books published in the US one year, 90 per cent sold fewer than 1000 copies. But you dare to succeed without spending a fortune! Whether you publish traditionally, use a subsidy house, self-publish, or run a small/mid-size press, Grassroots Marketing for Authors and Publishers shows you: how to bead the odds and be a success in bookshops; where to find much better targeted markets - including bulk sales; how to get national and local media attention; what easy and profitable online strategies cost little or nothing and create tremendous results; where to locate partners who already reach your best markets - and make them beg to help you; and much more. ​​

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(from Michael) in the back of Shel's extremely useful book are mini-reviews plugging books written by some of the people who praise him in the front of this book.

     Fern Reiss calls Shel's book "a brilliant potpourri..." Shel calls Fern "an extremely gifted writer."
     Dan Poynter says of Shel's book: "...buy this book now..." Shel says of Dan's book: "If you read just one book before deciding to publish, make it this one."

     There are similar exchanges of back-patting and brown-nosing between Shel and John Kremer, Shel and Marilyn Ross, and Shel and T. J. Walker. Tit-for-tat is tacky.

     Shel wants to be known as an "expert on frugal, ethical and effective marketing."

     Shel writes well and he seems to be an expert on book marketing. I don't doubt the truth of the endorsements of him or by him -- but  to me, at least, his work is marred by the appearance of deal-making.

     Mutual butt-kissing may be frugal marketing. But I don't think it's ethical, or effective.
 

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