Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors [Paperback & e-books]
 

Morris Rosenthal



(from the publisher) The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns.

     Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity.

     Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.

(from Michael) This is either the first or second book I bought way back in 2008 when I decided to start my own publishing company. A lot has happened in the book business since 2008 but Morris's book is a classic and still provides an excellent explanation of POD.

     Even though I bought exactly one book he wrote, which probably only generated just a few bucks of profit, Morris still found the time to respond to several emails quickly, courteously and completely. He amplified a topic in his book to help me. Some other authors don't want any communication other than praise. Morris's attitude is praiseworthy.



$14.95, order paperback from Amazon.com

$9.99, order Kindle from Amazon.com

$13.19, order paperback from Barnes & Noble